GM Heroes Program


All of Canada thanks you and so does MacMaster Chevrolet.

In recognition of the selfless acts of service to our country and communities, MacMaster Chevrolet is proud to show our appreciation by offering the GM Heroes Program. This program offers our Canadian Heroes a $1,000* bonus towards the purchase or lease of eligible 2020 or 2021 Chevrolet, Cadillac, Buick or GMC vehicles. Canadian Forces personnel, First Responders and Professional Healthcare Workers are eligible.* Plus, the GM Hereos Program can be combined with our other retail offers and partner programs. If you're interested in the GM Heroes Program, contact us below and we can help you get started!

Program Details

To particpate in the GM Heroes Program, simply bring proof of eligibility* to our dealership or start by filling out the contact form below. We can help answer any questions regarding eligible vehicles, down payments, trade-ins, combining offers and more.

Frequently Asked Questions

Canadian Forces personnel who qualify for this program include:

  • Active members
  • Reserves
  • Veterans
  • Spouses* of any of the above including surviving spouses

First Responders personnel who qualify for this program include active:

  • Firefighters
  • Police
  • EMT/paramedics
  • 911 dispatchers
  • Spouses* of any of the above

Professional Healthcare Workers practicing at a Canadian hospital, clinic or nursing/retirement home, including:

  • Nurses
  • Doctors
  • Professional Healthcare Workers


Come visit our dealership to go over vehicle eligibility on new 2022 or 2023 Chevrolet, Cadillac, Buick and GMC models.

Simply bring in your current or former proof of Canadian Forces membership, valid proof of current Canadian First Responder employment/government issued ID or a valid proof of current practice at a Canadian hospital, clinic or retirement/nursing home to MacMaster Chevrolet or use the contact form below.

There are no limit on the number of vehicles an eligible individual can purchase or lease though the GM Heroes Program.

Yes, eligible individuals can share the Heroes Bonus with their spouce.

Yes, in most cases. Contact or visit us at the dealership for details.

Yes, you can order a vehicle through the GM Heroes Program rather than choosing from our inventory

Yes, we can provide more information on trade-ins. Just visit us at the dealership or contact us below.